Restaurant Operations

How Chinese Restaurants Can Help New Diners Order

New diners do not need the menu to be simplified into generic food. They need a path into the restaurant.

Support methods

Method Example
Good first order For two: one house specialty, one vegetable, one rice or noodle.
Format explanation Hot pot: choose broth, ingredients, sauce, then cook at the table.
Dish notes No fish in fish-fragrant eggplant.
Spice notes Ma-la means numbing-spicy, not only hot.
Staff scripts Train staff to explain the most unfamiliar dishes quickly.
Menu pathways Create mild, vegetarian, first-time, and group-order paths.

Sample pathway

New to Sichuan food?
Start with:
1. Cucumber salad
2. Mapo tofu
3. Dry-fried green beans
4. Rice

Want it milder?
Ask for less chile oil and avoid ma-la dishes marked very spicy.

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